Overload — Nike SB x Jordan 4

Written By Daniel Farrell

Behind the Scenes: Shooting the Nike SB x Jordan 4 Release for Overload

Every now and then, when a major sneaker drops, Overload Skate Shop hits me up to create some content—usually a mix of video and photography. The Nike SB x Air Jordan 4 collaboration was easily one of the biggest sneaker releases of the year, and the perfect excuse to make a fun video with some friends and shoot some standout visuals.

This project brought together great shoes, good people, and a chance to capture the energy around a truly iconic release.

Can one shoe really do both? We put the Nike SB x Jordan 4 to the ultimate test—in true Overload fashion. Whether you're skating through North Park or throwing down on the basketball court, this collab proves it can handle it all (with a little humor along the way 😎).

Daniel Farrell
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