Resume
For the past 15 years, I have been deeply involved in the skateboarding industry, gaining extensive hands-on experience across both retail and creative roles. I co-owned and managed Australia’s leading skate shop for over a decade, and co-owned a skateboard brand for four years.
Throughout these ventures, my primary focus has been on the creative direction of each project. This includes primarily photography and video but also brand development, social media content creation, product design, event coordination, and the conceptualization and execution of new ideas. Skateboarding culture has shaped my creative identity and continues to influence my work.
Recently, I relocated to Southern California to be with my wife and son. Now a permanent resident, I’m seeking a new and fulfilling creative career opportunity where I can bring my experience, vision, and passion for skateboarding to new projects and collaborations.
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2014 — 2024: Co-owning and operating U.P.S. Skate Shop
We ushered in a new era of curated skate retail. We focused on presentation and experience—offering a beautifully designed in-store environment, a strong and polished online presence, and consistently high-level customer service. Supporting our local skate community was always a top priority, and our commitment to both culture and quality set us apart.
As the shop’s creative lead, my primary focus was on photography and video content—producing visuals for social media, marketing, and product storytelling. I also managed event concepting and execution, curated the online store, and handled product buying shared with my business partner.
Daniel Bicker — Business Partner
danieljamesbicker@gmail.com
2023 — Current: Content creation and social media management for Small Batch
Responsibilities include photography and video production for social media, e-commerce product photography, and content scheduling and posting to Instagram.
Lacy Bird — Owner
hello@smallbatchstore.com
2023 — Current: Content creation, ecomm and creative consultant for Overload
Responsibilities included photography and video production for social media, e-commerce product photography, and serving as both creative developer and e-commerce manager.
Brian Kelly — Manager
brian@shopoverload.com
2017 — 2019: Event set-up and production assistant for Sony Australia
Contracted to produce skateboarding demonstrations across Australia as part of Sony product testing and brand activation events. Also supported the setup and execution of large-scale Sony brand activations, working closely with event and production teams.
Jamie Wong — Marketing Manager
jme383@gmail.com
2011 — 2014: Gallerist / curator and owner of kind of — gallery
Responsibilities included event production, curating and producing art exhibitions featuring Australian and international artists, and managing sponsorship partnerships with alcohol brands.
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Studied Interactive Digital Media Design at Enmore Design College in 2019
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Technical Skills & Tools
Creative Software: Proficient in Adobe Photoshop, Premiere Pro, and Illustrator; experienced with InDesign.
Productivity Tools: Skilled in Microsoft Excel and Word.
Digital Marketing: Comfortable with Instagram, Meta Business Suite, Klaviyo, Mailchimp, and Shopify (including POS integration).
Advertising Platforms: Working knowledge of TikTok Ads and Google Ads.
Hardware & Workflow: Apple-based workflow using MacBook Pro and iPhone 15.
Photography Equipment: Shoots digital with Sony cameras and analog with Nikon gear.
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Personal References
Aaron McGrath Ph. D. — friend 25+ years
aaronphilipmcgrath@gmail.com
Kyle ‘KC’ Avila — friend and work colleague at Sony and U.P.S. briefly
kcavila@gmail.com
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